One of the scary things about running Slopes is the direct insight I have into how winter is going world-wide. In simpler times I just had to worry about the "meh" conditions the east coast of the US (the "Ice Coast") were having, and I was used to disappointment. But seeing the world-wide situation over the last few years has been eye-opening.
Personally, I've been happy to see programs like Stripe Climate start up, where businesses can donate a percent of their revenue to carbon removal efforts. But in thinking about how Slopes could help it was important to me that the action taken is directly targeted at helping winter and outdoor sports.
Protect Our Winters helps passionate outdoor people protect the places and lifestyles they love from climate change. They are a community of athletes, scientists, creatives, and business leaders advancing non-partisan policies that protect our world today and for future generations. They've been doing this since 2007, when they were founded by pro snowboarder Jeremy Jones.
They've been on my radar for a few years, and I've been impressed by their work and passion. In 2020 I (finally) reached out about starting something official between Slopes and POW.
Today I'm happy to announce that Slopes is partnering with POW to help keep our winter safe:
- Slopes has donated 2% of its total 2020 revenue to POW, and Slopes will continue with a 2% yearly donation going forward.
- Slopes and POW are working together to plan something for the 2021/22 season to help get the message out. While donating is certainly a great first step, that's just the beginning of the partnership.
I'm really excited to work with POW going forward. As an Eagle Scout (#funFact), the outdoors were a big part of my childhood; camping every month, hiking part of the Appalachian Trail, skiing every winter. It's really important to me, now more than ever, to use Slopes to help ensure the sport I love stays around for future generations.